Background

From the foot of Mt. AFURI - Ramen AFURI

Started with the main restaurant, “ZUND-BAR” established at Atsugi City of Kanagawa Prefecture in 2001, and “AFURI Ebisu” which opened in 2003. They have currently expanded to over 18 restaurants all around Japan. From the start, they have used pure water straight from Mt.Ōyama east of the Tanzawa mountain range. Their signature light and refined broth is made without any artificial ingredients and uses fresh chicken and aromatic vegetables, and seafood for the broth.

"Following our motto, “The power of ingredients”  we have pride in our soup stock. We do not use any type of artificial ingredients, food coloring or, preservatives. We try our best to make safe and delicious dishes everyday, so customers can eat without hesitation."

The same taste as the restaurants, AFURI at Home!

The official AFURI ramen online store delivers meal kits designed with the concept of offering "the same taste as our restaurants." Enjoy the authentic AFURI experience from the comfort of your home. Their high-quality meal kits ensures first time customers “get the feel of AFURI ramen” and also provides satisfaction and convenience to their repeat customers.

Utilizing Sign-up rewards to increase store members

When starting up the new Shopify store, they chose to increase the amount of points given with the sign-up rewards from 500 to 1000 for a limited time to attract new customers. As a result, they were able to successfully increase new customers.

Sign-up rewards have become a key incentive for many new customers to sign-up. They have also optimized the website to make sure new customers understand the benefits of signing up. They use a banner to show the number of points that can be obtained, which has led to a growth in members to this day.

"We wanted as many people to enjoy our signature ramen and introduced the Sign-up rewards when renewing our official online store."

Other strategies and Future goals

With easyPoints, starting effective marketing strategies is very simple and they are highly motivated to start new campaigns. Integrations to other applications is also one of the strengths of easyPoints. Giving out points to customers who have written reviews to allocating points for customer birthdays, creating a system to encourage current customers to use and gain points is also one way they think new customers will add up.

Future Plans

"Providing customers with excellent products and services is the most important factor of our online store. With that said, we are trying to create a system where customers will repeatedly want to visit the store. We will continue promoting registration for new customers utilizing the sign-up rewards to fulfill our objective of reaching as many people as we can with our ramen. "

Feedback from the store

"With the introduction of easyPoints, many customers have registered with the sign-up rewards which have lead to new repeat customers. This feature has become a necessity for our online store to enhance the value of the customer experience. We will continue to use the feature to give back to our customers. "