“Aren’t you embarrassed by those toy earrings?” - These were the exact words that ignited PICOLLET to be born with the concept of “slightly adult-like body piercings”. The concept was thought up of with the meaning to enjoy the the various scenes and experiences in life ahead.

Since its establishment in 2021, PICOLLET has been selling body piercings online through its Shopify store with other online stores such as Rakuten and Yahoo Shopping.

From the begging of their store, PICOLLET has been utilizing easyPoints. Currently, they have set an example to other users as a store that effectively uses the app.

Effective usage of easyPoints review rewards

• Review rewards give out a generous 500 points for each review written.
• There are no strict conditions for reviews, allowing customers to obtain 500 points after any review published.
• After the launch of review rewards, the number of reviews increased approximately 6 times compared to before, with the amount of image-based reviews growing simultaneously. This has led to positive responses from customers such as, how reviews have been very helpful when picking out products.
• Increase in reviews contributed to creation of new products and improvements to services.
• The number of orders have increased by 1.2 times after implementing review rewards.

Other effective easyPoints usage examples

• Points allotted for normal orders are set at a high redemption rate, which contributes to a high point usage rate.
• The amount of points earned in 1 order is enough for the customers to want to use in the next order, encouraging customers to come in again.
• Before review rewards, the repeat purchase rate was at 30% but after implementation of review rewards, these numbers have increased by 1.2 times resulting in a repeat purchase rate of 35%.
• With the generous point redemption rate and a good presentation on the online store, 54 % of all points awarded to customers are redeemed for discounts.

With the implementation of easyPoints on Shopify, we are able to differentiate our Shopify store from our other online stores, contributing to successful improvement on repeat customer rates.

When comparing before and after implementing easyPoints and its features, there is a 5% increase in the repeat purchase rate. The repeat purchase rate has increased for customers with an account by 1.5 times in the past 30 days.

Going forward, we are planning to utilize features like birthday rewards and sign-up rewards to further increase repeat customers and enhance customer satisfaction!